Pinterest video ads2/22/2024 ![]() Plus, your Pin can include up to 500 characters in its description and 100 characters in the title, so you have more room to express yourself and the essence of your Pin in words. Instead, rely on strong, audio-free storytelling through easy-to-understand captions and text, which will keep viewers watching for the next step or piece of information in your ad. Many watch Pinterest video ads without sound, so dialogue and voice-over can be lost on these users. Shorter videos and Story Pins are a great way to weave a compelling narrative about your product, brand, or business. Pinterest recommends keeping your video ads anywhere between 6-15 seconds long, while organic videos should be a minimum of four seconds long. Like other video Pins, don’t forget to add a text overlay, since most Pinners watch with their sound off. Idea Pins are about telling a story, sharing your personality, and building your following, so they don’t include calls-to-actions to links. Idea Pins don’t disappear after twenty four hours and will stay on your boards forever. Idea Pins are engaging, multi-page Pins for creators and small businesses, allowing creators and small businesses to share inspirational and creative ideas with their community. Pinterest recommends making videos with aspect ratios of 1:1, 2:3, or 9:16, which is the most commonly used for vertical video. Most - a whopping 85% - of users on Pinterest access the platform via mobile device, but you’ll want your creative to look gorgeous on any device. Help center Your questions, answered, in our support hub,.Success stories Get inspired by how others are using video to connect with the world. ![]() Vimeo blog Explore the best tutorials, inspiration, marketing tips and product news. ![]()
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